April 29, 2017

Johnnie Walker Blue Label x The Whisky Shop Competition

By fashitect In Alcohol, France

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GIFT YOUR DAD THIS FATHER’S DAY WITH THE ULTIMATE WHISKY GETAWAY

There’s nothing better than relaxing in the evening, feeling right at home over a glass of Whisky.
On the rocks, or to room temperature, the Johnnie Walker Blue Label is the ideal go to gentleman’s
drink and a must have in every cabinet. As a fan of the brand since the day tried the signature
smooth taste and cherished my very own gift. Beautifully packaged and cherished in on home shelf,
it is more than a beverage but a gentleman’s lifestyle. I was lucky enough to experience this luxury
trip and live the ultimate scotch whisky getaway, whilst making myself at home at the very own
Whisky Shop in Paris. The key was being educated by the quality and craftsmanship that goes into
the thousands of casks, sampling, blending and Whisky tasting, an exclusive experience like no other.
With Father’s day around the corner, you can simply be entered in the competition too.
”Keep Walking” as the message continues. (In this case keep strolling)

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Showing appreciation on Father’s Day plays on the heritage of the brand, as it was John Walker
and his son Alexander who first began to harness whisky flavours from the four corners of Scotland
back in 1820. The father – son duo first started blending whisky, marrying sweetness and smoke to
produce deep, characterful blends that stood in stark contrast to the rough, raw, inconsistent
tastes of the individual whiskies themselves. They began to craft complex, enduring flavours that were
adored by their customers, and it is this premium level of craftsmanship that makes it the ultimate luxury gift.
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John Beard, Co-Owner at The Whisky Shop London;Father’s Day is a special time of year for celebration
and whisky is always a firm favourite for gifting, so we are delighted to partner with Johnnie Walker Blue Label.
The trip will be a unique, luxury break for a true whisky connoisseur, or an incredible introduction for those
looking to expand their knowledge and experience new flavours.

Whisky Brand Ambassador, David Sinclair; “Johnnie Walker Blue Label is a great way to toast a celebration,
so show your appreciation with the perfect gift to give this Father’s Day. The engraving option also makes
this the perfect gift, or you can enjoy the classic Perfect Serve together.
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Johnnie Walker Blue Label whisky is the ultimate Father’s Day gift and ranges from a gift set priced at £58 which can be engraved with a personal message, to the extremely exclusive crystal decanter created in partnership with Asprey – priced at £2,750. Make this moment a truly memorable gift to present to your Father.

GIFT OPTIONS: Johnnie Walker Blue Label products available at The Whisky Shop

For Whisky Connoisseurs: Johnnie Walker Blue Label 70cl RRP: £175
The Drinks Cabinet Must Have: Johnnie Walker Blue Label 20cl Gift Box RRP: £58
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INFORMATION

ON HOW TO

ENTER THE

JOHNNIE WALKER

X THE WHISKY SHOP COMPETITION

WHAT: The celebrate Father’s Day, leading luxury blended Scotch,
Johnnie Walker Blue Label has partnered with the Whisky Shop London,
home to one of the UK’s largest collections of whiskey, to win a once
in a lifetime opportunity to experience the ultimate scotch whisky getaway.

WHO: You & your Dad. It’s simply the Father’s day gift not to miss out on.

HOW: Customers will be automatically entered in the competition,
after any Johnnie Walker purchase of over £100 made at
The Whisky Shop online or in-store London. UK Based Competition

WHEN: Entry Dates: Monday 1st May 2017 until Sunday 18th June 2017
(Winner contacted on Monday 20th June 2017).

WHERE: The Whisky Shop London. 70 Piccadilly, Mayfair, London W1J 8HP

Or Online at 20 Destinations worldwide at TheWhiskyShop.com

THE PRIZE: The winner will kick start their luxury experience in style,
travelling in the comfort of Eurostar Business Premier, before arriving
at a world class Parisian hotel where iconic landmarks are just a
stone’s throw away. During the all-expenses paid trip, the
lucky winner and their father will experience a private whisky
tasting in the exclusive Johnnie Walker Salon, situated within The
Whisky Shop Paris. Followed by dinner and cocktails at one of the finest
restaurants in the capital. To be in the chance to win, simply spend over £100 on
Johnnie Walker in store, as an extra special treat why not personalise
an engraved bottle with your own message, creating a truly memorable gift.

Discover the whole Johnnie Walker Blue Label Range online at the WhiskyShop.com

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