March 15, 2017

Experience The House of Peroni London 2017

By fashitect In Alcohol, United Kingdom

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The House of Peroni Art Experience in London

Last night, we got the first previews of The House of Peroni, to celebrate the Italian way of life showcasing the quality of craftsmanship that combines the unique approach to Art, technology, food & Style. Not forgetting the doors open today to the London public, to immerse yourself in a virtual world all within the backdrop of a vibrant Peroni Nastro Azzurro bar.

What: The House of Peroni invites Londoners to experience Art like never before.
The ultimate unique Event exclusively to London, Edinburgh & Manchester this March & April.

WHERE: 147 Wardour Street, Soho, London W1F 8WD

The House of Peroni will then travel to Edinburgh (30th March – 1st April) and Manchester (5th – 8th April)

WHEN: Wednesday 15th – Saturday 18th March 2017
Wednesday to Friday: 5pm to 10.30pm
Saturday: 12 noon to 10.30pm

No admission fee for bar area. 18+ only. Ticketed experiences available at the London Venue.
Event tickets for the Tilt Brush by Google VR experience are SOLD OUT ONLINE, but available at the London Venue


The Peroni Bar- choose your beverage

If you’re looking for the classic Peroni Nastro Azzurro, a delicate balance of bitterness and citrus
aromatic notes with a surprisingly quick and dry finish. For the adventurous drinkers, you have a choice of
cocktails. Award winning ‘Master of Mixology’, Simone Caporale will return for a third year to bring his
inimitable style of cocktail mastery to the infusion menu. With gin, Peroni Nastro Azzurro and sweet,
spring-like citrus notes, the Oro Liquido liquid gold serve glows bright from the menu and is joined
by L’Astratto – a long, more bitter serve featuring flavoured, coloured ice cubes. A fragrant take on
the traditional Bellini, the Peroni Peony will feature crisp white peach, grape, peony and magnolia

Francesco Mazzei’s Calabrian inspired menus

The ‘Master of Taste’ Chef Francesco Mazzei’s will blend his innovative cooking style
with his Southern Italian heritage to bring the rich ingredients of his homeland to life.
Francesco’s simple yet vibrant antipasti platter will provide the perfect accompaniment
to any aperitivo occasion. Guests will be taken on a journey through some of Italy’s finest
as they explore each section of the platter – nduja mixed with ricotta and chives,
salami and cured smoked duck with beetroot puree, all accompanied by a range of Italian
breads and a selection of cheeses. The vegetarian plate will bring together charcoal
grilled aubergine with soft boiled quail’s egg, polenta with a rich mushroom mousse,
crostini with roasted peppers and quinoa, a pulse pate of raw vegetables and a creamy
bocconcini with fresh tomato.

The Featured Artists

The three artists have created works around the theme of ‘craftsmanship’– a quality inherent
to Peroni Nastro Azzurro. Within each 50 minute session, the artist will enable guests to step
inside and explore their work using the Tilt Brush technology and give a demonstration on how
to use it. Guests will then be given the freedom to experiment and explore their own artistic
talent, under the guidance of an expert.

Italian artist Fabio Giampietro (2016 winner of the prestigious Lumen Prize for digital art)
will host two evenings at the upcoming House. He has drawn on his early childhood memories with his carpenter
uncle and blended this with his love of the ‘Futurismo’ art movement of the early 20th century.
Fabio comments: “My signature style is to create a fairly abstract cityscape and play with a sense of perspective.
For this project, entitled ‘Neon Vertigo’, I’ve invoked the craftsmanship that was apparent in my uncle’s joinery
work and related it to architecture and the concept of the ‘metropolis’ – a motif that is apparent throughout all of my work.”
Italian artist Peeta AKA Manuel Di Rita, our final artist in residence, has looked to his own heritage and
experience in the art world to bring his work to life – using Venetian ‘Murano’ glassware as his muse.
Peeta’s work mixes graffiti, painting and sculpture, using a wide range of mediums to create three dimensional styles.
As is apparent in his art on display today, the technology has enabled him to explore the textural, cylindrical and
concave qualities of virtual sculpture.
Brit artist Carne Griffiths found his inspiration from his 12 years as an embroidery designer,
from which came a real fascination with the creation and manipulation of the drawn line.
His work creates a journey of escapism, which he has been able to magnify and explore in
more depth through the use of Virtual Reality Technology.


The VR Art Experience Tickets

Peroni Nastro Azzurro has teamed up with Beautiful Crime Agency and three featured artists
to bring a one of a kind art experience to London. Tickets priced at £20 each, the pass will
provide guests with access to an exclusive virtual reality art experience that will see
them step inside a piece of art, before exploring their own artistic creativity using
innovative technology from Tilt Brush by Google. Within the ticket price, all participants
will receive a complimentary Peroni Nastro Azzurro or infusion from the menu, as well as
a signed print from their artist host and a digital keepsake of their own artwork sent
to them to share on social media.

Tickets have now sold out, but GOOD NEWS, you can purchase at the Event. More information and find out more about the House of Peroni Event visit

Sponsored by @PeroniUK #TheHouseOfPeroni

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