December 20, 2016

MCM AW16 Travel Campaign in Marrakesh (Part 2)

By fashitect In Fashion Editorials, Travel

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THE CAMEL, THE EQUIVALENT TO THE UBER SERVICE IN THE DESERT.

If you’re thinking about ordering Uber here, forget about it.
Camels are probably the equivalent to giving a 1 to 5 star rating.
The only local transportation service to the the connection free
application, when there is no signal in the desert. Of course,
air conditioning or just scoring heat is complimentary. The radio
signal is out of reach, so packing you’re own headphones may be
handy for entertainment. There is probably no sense of direction,
stranded in the middle of sandy landscapes, so your fate is in
the hands of the locals. Exploring and travelling with the MCM AW16
Backpacks have made the experience more practical. Hands free
for that picture perfect Insta-stories and/or Snapchat moment.

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Stark Ruby Red Backpack in Medium. Mixing bold graphics and signature Visetos,
AW16’s Baroque print refashions motifs from the MCM archives. The
Medium Stark Baroque Print Backpack is a luxe style with roomy utility
featuring an interior laptop compartment and front pouch compartment.
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I admit, am not your average traveller, basic tees- cargo trousers with
a sweat bandana around the forehead. Inspired by the textures, colours
and culture, infused to create the modernised character of the ”more
stylish than your average” explorer. A country that embraces vivid
shades of starburst pastels, historic monuments and spiced aromas. One
of my favourite editorial stories ever to have been created if I don’t
say so myself. The mission is complete.
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Stark Velvet Insignia Backpack. Our Stark Insignia line is inspired by
the Baroque era and European antiquity. The supple velvet and lambskin
leather is adorned with fox fur patches and a removable metal chain.
Adjustable straps and front storage pouch, built with quality.
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Creative Direction, concept & Styling: Toni Tran
Photographer: Abdel Abdulai

Sponsored by MCM in partnership for this AW16 Campaign.

Website: http://uk.mcmworldwide.com/en/home

1 Comment
  1. Bablofil December 21, 2016

    Thanks, great article.

    Reply

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