December 6, 2016

MCM AW16 Travel Campaign in Marrakesh (Part 1)

By fashitect In Fashion Editorials, Travel

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AN ADVENTURE TO MARRAKECH, MOROCCO WITH MCM AW16 COLLECTION

I admit, I am swamped with content, so much so the pressure
of posting creative images is competitive. The travel album
is flowing like the coins from an arcade machine. To be an
adventurer, it means to brave the bold, explore far and wide,
a journey experience like no other. I took the challenge, a
mission that involved little French or Arabic for that matter,
to find myself in Marrakesh, Morocco. Presenting my vision is
far from just another street style photo, an editorial angle with
context, hence Architecture is always to my advantage; when it comes
to locations. 3 hours flight from London, we embark on an MCM journey…

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MCM Nomad Collection was designed for the frequent traveler
A sophisticated jetset piece with a resilient, lightweight
construction in bonded Visetos. The Small Cabin Trolley is
conveniently sized for use as lightweight carry-on luggage.
Duke Visetos Backpack is expertly crafted with ergonomically conscious
designs so that it is perfect for everyday utility. Monogramed
coated canvas featuring our signature MCM print,and an interior
tablet compartment, top zip closure and luxurious contrasting
leather trim. Interior features our luxe Nappa lining.
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Our Stark Insignia line is inspired by the Baroque era and
European antiquity. The supple velvet and lambskin leather
is adorned with fox fur patches and a removable metal chain.
Adjustable straps and front storage pouch. The perfect
travelling Rucksack to fit my daily essentials, camera gear
with the safety of the chain detail for that extra security.

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The Tourist trick Guide to the Souks Markets.

The day time and night time market is pretty much open since
8am till late.This is basically the tourist trap when it comes
to buying gifts. Even when it comes to browsing, you will find
the most decedent and hand made items, from ornaments to
furniture, spices, accessories etc. It’s a game when it comes
to walking into their territory and as soon as money is an option,
be prepared that you may get scammed. Stand your ground when it
comes to what entices you into their shop and its a simple No, thanks!

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Creative Direction, concept & Styling: Toni Tran
Photographer: Abdel Abdulai

Sponsored by MCM in partnership for this AW16 Campaign.

Website: http://uk.mcmworldwide.com/en/home

1 Comment
  1. Jordan Bunker December 15, 2016

    Marrakesh looks like a completely new landscape. You’ve managed to get some great shots Toni, really refreshing to see someone do something different with their editorials.

    Reply

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