Leaders in modern day luxury accessories and lifestyle collections, Coach have launched an exciting pop-up at the illustrious Harrods store in London. Inspired by Coach’s debut London Collections Men show last summer, the Harrods pop-up features wooden skateboard ramps and neon psychedelic colours. With a fresh youthful focus, Coach has taken a modern approach to today’s young luxury customer. Patchwork animal print accessories, trio-toned leather bomber jackets and psychedelic swirl outerwear offer a collection full of youthful colour and individualism Stylish and functional, Coach’s Spring Summer 16 collection is the perfect combination for London’s youthful generation growing up in England’s dynamic and energetic capital. Confidence in abundance, Coach’s 42-piece collection provides the cool kid on the block with a series of statement pieces that is likely to launch the brands following into a fresh direction. No longer does the skate park and regular market hangouts need to be dominated with high street hoodies and skinny jeans. American based Coach has a menswear offering that is redefining the luxury definitions, for the better. Deep purples, blues and greens paired with soft tailoring or on trend bomber jacket result in an eclectic colour pallet that oozes an energetic luxury that is pertinent for today’s young modern customer.
The Coach Collection takes you back to the younger days, playful with an attitude and modernised with statement outerwear pieces. With the first ever capsule ready to wear collection shown in June 2015 at London Collections Mens, the SS16 Collection is now stocked at Harrods Lower Ground Floor, Contemporary Collections Department. The pop-up visuals are inspired by the runway set up of Ramps that continues with this seasons trends of quality leathers, animal prints and patchwork outerwear.
If you’re looking for quality Chelsea Boots: the new brand Sons of London is very comfortable. The fourth Son of the five selections is hand crafted in Le Marche Italy. Made of Italian (Tuscan) calfskin leather and blake stitch construction, they are also east to slip on shoes due to the elastic side panels. They are most stylish for everyday uses, for the casual occasions and even smartened up with a suit trouser. Styling tips: Tapered, skinny denim jeans or even leather trousers creates a nice silhouette complimenting the chelsea boots.
‘Traditional definitions of luxury are changing. There’s a respect for authenticity and tradition but in a new context that’s cool, modern and relevant for today’s young luxury customer – a guy who’s confident in his personal style and looking for something individualistic that’s easy, un-precious and functional. Harrods have an inherent understanding of that customer so to see Coach 1941 in the store is an important landmark in our evolution.’
The 21st Century younger generation
What is it that made the cooler kids and hot girls become the popular ones? Was it the confidence, the leading roles to captivate an audience or the squad goals that we aspired to be in? We all have memories in our youth generation that made you feel left out, always being the one last being picked in a football team match. It tends to be a competitive field, where our strengths shines in different areas of life. Some have more practice and experience than others, and some are just born with the talent. Whether its creativity, the brains or physical motivation that gets us going every morning, make sure you do it for yourself. Regardless of numbers, points or figures, we’re stuck in this society of hierarchy. We share what is necessary and occasionally make the reality better than what it appears on your social feeds, but that’s what makes you happy. If I haven’t quite lost track of the subject am talking about and you’re still reading, then I hope this inspires you to try something new. The younger generation are becoming more technologically advanced, men and woman are more style conscious than ever, because its the cool community we aspire and want to belong in. Fashion is a no shocker, skinny jeans, man bags and man buns was once a shocker, now a trendy tradition to some. If you ask me, I’d suggest being an individual, independent and have confidence with your style.
Art Direction: Toni Tran
Assistant Photographer: Ash Mahmood
Contributing Writer: Edward Lumley
Runway Photographs by Vogue.com