10:30am-12:00pm ARRIVE AT FARNSBOROUGH AIRPORT
12:30pm- 15:00pm ARRIVAL AT TURIN CASELLE AIRPORT
15:30pm SHUTTLE TRANSFER TO NH TORINO LINGOTTO TECH HOTEL
16:00pm CHECK IN, LOCATION SCOUTING FOR PHOTOSHOOT & BUFFET BRUNCH.
17:30pm WELCOME DRINKS RECEPTION
18:00pm NEW FIAT 500 PRESS CONFERENCE
20:00pm DINNER ON LINGOTTO ROOFTOP
22:00pm A NIGHT TO EXPLORE THE CITY (IF YOU HAD ENERGY) I SURE DID!
03:00am GOOD NIGHT! READY FOR A 7AM CALL.
NEW FIAT 500 Press Launch, Turin, Italy. So, what really happens at these press trips? All has been revealed, besides the real moments of life that we don’t capture. Dragging the heavy bags in distress, queuing up in single file in the passport control zone and pretending to be interested in conversations with other journalists. Generally, it’s a single man team, everyone for themselves, but luckily I had my friend aka partner in crime photographer to Toni & Guy. We tend to capture the perfected moments of life particularly for instagram, filtering our perspectives and making life better than what is it. Instagram is the shortcut of blogging, the instant media source, but still doesn’t compare to the effort of producing content for blogs alike. From the visual imagery, to the colour coordination and overall concept for this storyline. There are some experiences when travelling, which overpowers the disappointments of travelling. Staying at the lovely NT Torino Lingotto Hotel, architecturally constructed to please the visual eye and everything captured in this Article has no faults. Making do with every situation, regardless of the dim lighting and photobombing moments of shooting in public. For me, every moment is an opportunity to create content, the camera is never left out of sight but sometimes there are beautiful moments for them personal uses.
Assistant Photographer: Guy Hawkes
Invited as a guest to attend the new Fiat 500 Launch.